Email Marketing

Email that informs, engages and keeps customers coming back.

Design campaigns, personalise content, send transactional email from your systems and track delivery, opens and clicks in one place.

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Email that informs, engages and keeps customers coming back.

Email Marketing in India: the short answer

Email marketing is the practice of sending campaigns and automated messages to customers by email to inform, engage and retain them. Mantraxtel's email marketing service covers bulk and promotional campaigns, transactional email, personalisation and responsive templates, with delivery, open and click tracking for Indian businesses.

Explore bulk email service, transactional email, email campaign software, email deliverability guide, and email vs sms. Ready to start? Book a demo or talk to our team.

Last updated: 24 October 2026

At a glance

Service	Email marketing by Mantraxtel
Includes	Campaigns, transactional email, templates, personalisation
Tracking	Delivery, opens and clicks
Best for	Newsletters, offers, receipts, onboarding, re-engagement
Pairs with	Bulk SMS, WhatsApp Business API and voice
Contact	sales@mantraxtel.com, +91 82188 68212 (Mon-Fri, 9:30 AM-6:30 PM IST)

What is Email Marketing?

Email marketing is the use of email to inform, engage and retain customers. It covers promotional campaigns such as newsletters and offers, lifecycle emails such as onboarding and re-engagement, and transactional email such as receipts and account notices. It is the channel best suited to detailed content, and the one customers expect for records and formal communication.

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The challenge

Generic email gets ignored. Unreliable email gets lost.

Customers receive dozens of emails a day. A campaign that is not personal, not timely or not well designed is deleted unread. And when transactional email such as receipts or password resets is delayed or lands in spam, it becomes a support problem.

One-size-fits-all campaigns have low engagement.
Poor deliverability sends important email to spam.
Transactional and promotional email compete when sent from the same setup.
Without tracking, teams cannot tell what content works.

Our approach

Personalised campaigns and dependable transactional email, with tracking built in.

Build campaigns from templates, personalise content with customer data, separate transactional sending from marketing sending, and follow delivery, open and click performance for every email. Our team helps with sender authentication so your email reaches the inbox.

Reusable templates with brand-consistent design.
Personalisation using names, preferences and behaviour.
Dedicated handling for transactional email.
Delivery, open and click tracking per campaign.

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Key capabilities

Everything you need from email marketing.

Campaigns

Newsletters, announcements and offers sent to segmented audiences.

Personalization

Content that adapts to the customer, from name to recommendations.

Templates

Responsive layouts that look right on desktop and mobile.

Transactional email

Receipts, confirmations and account notices triggered by your systems.

Promotional email

Seasonal and lifecycle campaigns to opted-in customers.

Delivery tracking

Know what was delivered, bounced or deferred.

Open tracking

See which subject lines and send times get attention.

Click tracking

Learn which links and offers customers act on.

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Email marketing

Email remains the channel for depth. Where SMS is for urgency and RCS for interaction, email carries the newsletter, the detailed offer, the onboarding guide and the monthly statement. It is also the channel customers expect for anything they may want to find again.

Campaigns

Plan and send campaigns to segments of your audience: new customers, lapsed customers, a region or a product interest. Schedule sends, test subject lines and review results so each campaign improves on the last.

Personalization

Personalisation goes beyond a first name. Use purchase history, preferences and behaviour to tailor content and timing, so a customer sees products, tips and offers that fit them.

Templates

Responsive templates keep your brand consistent and your emails readable on any device. Reuse layouts for newsletters, announcements and transactional messages, and update content without rebuilding the design.

Transactional communication

Receipts, order confirmations, password resets and account notices are expected immediately. Transactional email is sent separately from marketing traffic, with authentication set up so it reaches the inbox rather than spam.

Analytics and engagement

Track delivery, opens, clicks and unsubscribes for every campaign. Use what you learn to refine segments, subject lines, content and send times, and to keep your list healthy.

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Benefits

Why businesses choose email for the moments that matter.

Room for detail

Email carries long-form content, documents and rich layouts.

Expected for records

Customers look to email for receipts, statements and confirmations.

Personal at scale

Segmentation and merge fields make each email relevant.

Measurable

Opens and clicks show what content earns attention.

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Use cases

Where email does its best work.

Newsletters

Regular updates that keep customers informed about products and news.

Onboarding sequences

A series of emails that help new customers get value quickly.

Receipts and confirmations

Transactional email customers can keep and search.

Promotional offers

Seasonal campaigns and personalised recommendations.

Re-engagement

Win back customers who have not interacted recently.

Reports and statements

Monthly summaries and account statements delivered reliably.

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Email marketing guides and services

Go deeper on the part of email marketing you need.

Bulk Email ServiceSend newsletters, offers and announcements to thousands of customers at once, with responsive templates and delivery, open and click reports.Transactional EmailSend order confirmations, invoices, password resets and account alerts from your own systems, with delivery tracking you can trust.Email Campaign SoftwareBuild responsive emails from templates, personalise by audience, schedule sends and read the results, all in one place.Email Deliverability GuideA practical guide to SPF, DKIM, DMARC, list hygiene and sending habits that help your emails reach the inbox.Email vs SMSA straightforward comparison of reach, speed, content and cost of effort, plus when to use each channel and when to use both.

Industries that rely on email

SaaS & Technology E-commerce Education Banking & Finance Travel & Hospitality Real Estate All industries

How it works

Getting started with Email Marketing

Set up your sender

We help configure your sending domain and authentication for good deliverability.

Build your templates

Create responsive templates for campaigns and transactional email.

Send and learn

Launch campaigns, trigger transactional email and refine using tracking data.

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Email Marketing questions, answered.

Clear answers to the questions we hear most. If yours is not here, ask us directly.

What is the difference between promotional and transactional email?

Transactional email is triggered by an action, such as a purchase or password reset, and is expected by the customer. Promotional email is marketing content sent to customers who have opted in. They are handled separately so transactional email is never delayed by campaigns.

How do you help email reach the inbox?

We help set up sender authentication for your domain and follow sending practices that protect your reputation, such as list hygiene and clear unsubscribe options.

Can I personalise emails?

Yes. Templates support merge fields and conditional content, so each email can reflect the customer's name, preferences and history.

What can I track?

Delivery, bounces, opens, clicks and unsubscribes are tracked per campaign and per email.

Do you provide templates?

Yes. Responsive templates are available for common campaign and transactional layouts, and can be customised to your brand.

Can email be combined with SMS or RCS?

Yes. A typical journey uses email for detailed content and SMS or RCS for time-sensitive reminders and quick actions.

Ask Our Team

Want email that customers actually open?

Tell us about your email requirements and we will recommend the right setup.

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