Use Cases

Customer Retention

Keep existing customers active with relevant, well-timed communication.

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Personalised email, WhatsApp and RCS reminders and short SMS nudges for renewals and reorders.

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Channels that fit this use case

Two-way conversations on the app customers use most.

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Email

Engage customers through personalized email.

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RCS

Rich, interactive customer experiences.

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Industries that use this

Banking & Finance E-commerce Healthcare

Other use cases

OTP & Authentication Order Notifications Transaction Alerts Promotional Campaigns

Customer Retention questions, answered.

Clear answers to the questions we hear most. If yours is not here, ask us directly.

What's the difference between a retention message and a marketing campaign?

Retention messages are personalised and timed to an individual customer's lifecycle (a renewal date, a lapse in activity), while marketing campaigns are typically broader and scheduled.

Can win-back campaigns target only lapsed customers?

Yes, win-back messaging is typically segmented to customers who haven't purchased or engaged within a defined period, rather than sent to the full list.

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