Marketing Communication

Run campaigns that are timely, relevant and measurable.

Broad, untargeted campaigns produce low response and high unsubscribe rates. Marketing teams need to segment, personalise and measure across channels.

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Run campaigns that are timely, relevant and measurable.

Recommended channels

WhatsApp Primary

WhatsApp Business API

Opted-in offers with images and buttons customers can act on.

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RCS

RCS Business Messaging

Visual, branded campaigns with clear calls to action.

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Email

Email Marketing

Detailed offers and newsletters.

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SMS

Bulk SMS

Short offers for opted-in customers.

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Example use cases

Seasonal offers and launches
Newsletters and product updates
Re-engagement campaigns

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Industries that use this

Banking & Finance E-commerce Healthcare

Related use cases

OTP & Authentication Order Notifications Transaction Alerts Promotional Campaigns

Marketing Communication questions, answered.

Clear answers to the questions we hear most. If yours is not here, ask us directly.

How is marketing communication kept compliant in India?

Promotional SMS and WhatsApp campaigns should only go to opted-in customers, sent within permitted hours and, for SMS, through a registered promotional route under DLT.

Can campaign performance be measured across channels?

Yes, delivery and response data is available per channel so you can compare what is actually working before scaling a campaign.

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