Customer Engagement

Keep customers informed and involved between purchases.

Customers hear from a business at checkout and then nothing until the next promotion. Engagement drops, and each new campaign has to work harder to get attention.

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Keep customers informed and involved between purchases.

Recommended channels

WhatsApp Primary

WhatsApp Business API

Two-way chats and buttons invite customers to respond.

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RCS

RCS Business Messaging

Interactive cards and replies in the messaging inbox.

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Email

Email Marketing

Room for tips, guides and product news.

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SMS

Bulk SMS

Short, timely nudges that get read.

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Example use cases

Product tips after purchase
Feedback requests with tap-to-answer replies
Loyalty updates and rewards

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Industries that use this

Banking & Finance E-commerce Healthcare

Related use cases

OTP & Authentication Order Notifications Transaction Alerts Promotional Campaigns

Customer Engagement questions, answered.

Clear answers to the questions we hear most. If yours is not here, ask us directly.

How often should engagement messages be sent?

Enough to stay top of mind without feeling like spam — most businesses send engagement content weekly to monthly, adjusted based on open and response rates.

Which channel gets the best response for engagement content?

WhatsApp and RCS typically see the highest engagement because customers can reply directly, but the right mix depends on your audience's channel preferences.

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