Transactional Communication

Deliver the updates customers expect, exactly when they expect them.

Order confirmations, receipts and account changes are the messages customers most want. When they are late or missing, support tickets and trust issues follow.

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Deliver the updates customers expect, exactly when they expect them.

Recommended channels

WhatsApp Primary

WhatsApp Business API

Updates with a Track button and a place to ask questions.

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SMS

Bulk SMS

Fast, universal delivery for status updates.

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Email

Email Marketing

Receipts and documents customers can keep.

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RCS

RCS Business Messaging

Richer updates with images and actions.

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Example use cases

Order and payment confirmations
Shipping and delivery updates
Account and policy changes

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Industries that use this

Banking & Finance E-commerce Healthcare

Related use cases

OTP & Authentication Order Notifications Transaction Alerts Promotional Campaigns

Transactional Communication questions, answered.

Clear answers to the questions we hear most. If yours is not here, ask us directly.

What counts as a transactional message?

Any message triggered by a specific action the customer took — an order, a payment, an account change — as opposed to a promotional message sent to a broader list.

Why does transactional traffic need its own route?

Separating it from promotional traffic means order confirmations and alerts are not delayed behind marketing campaigns during high-volume periods.

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