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Bulk SMSReliable business messaging at scale.
WhatsApp Business APITwo-way conversations on the app customers use most.
RCS Business MessagingRich, interactive customer experiences.
VoiceConnect with customers through voice.
Email MarketingEngage customers through personalized email.
All ServicesCompare all five channels side by side.
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E-commerce

E-commerce communication solutions

Online stores communicate at every step of the order: confirmation, dispatch, delivery, returns and the next offer. Rich messaging turns each update into a chance to engage.

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E-commerce communication solutions

Where E-commerce teams use it

Every order generates a sequence of moments that need a message: confirmation, payment, dispatch, delivery and, often, a follow-up. Getting each one right — on the right channel, at the right time — reduces support tickets ('where is my order?') and creates natural opportunities to re-engage a customer after the sale.

  • Order and delivery updates
  • Abandoned-cart reminders
  • Rich product promotions
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Recommended channels

Channels e-commerce businesses rely on most.

WhatsApp

Two-way conversations on the app customers use most.

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SMS

Reliable business messaging at scale.

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RCS

Rich, interactive customer experiences.

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Email

Engage customers through personalized email.

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Related solutions

Customer Engagement

Keep customers informed and involved between purchases.

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Transactional Communication

Deliver the updates customers expect, exactly when they expect them.

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Marketing Communication

Run campaigns that are timely, relevant and measurable.

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Related use cases

OTP & Authentication

Verify sign-ins, payments and account changes with fast one-time passcodes.

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Order Notifications

Confirm, dispatch and deliver with updates customers can act on.

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Transaction Alerts

Notify customers of debits, credits and account activity as they happen.

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Promotional Campaigns

Launch offers and announcements to opted-in customers at scale.

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Other industries

Banking & FinanceHealthcareEducation

Business messaging by city

Bulk SMS in DelhiBulk SMS in MumbaiBulk SMS in BangaloreBulk SMS in HyderabadBulk SMS in ChennaiBulk SMS in PuneAll locations

E-commerce questions, answered.

Clear answers to the questions we hear most. If yours is not here, ask us directly.

Which channel should confirm an order — SMS or WhatsApp?

Both work well together: WhatsApp or RCS can show a rich confirmation with a Track Order button, while SMS acts as a reliable fallback for customers without the app installed. Email carries the full receipt for records.

Can abandoned-cart reminders be automated?

Yes, cart and browse-abandonment reminders are typically triggered automatically from your store's events and sent by WhatsApp, SMS or email depending on what the customer has opted into.

Is RCS worth using for product promotions?

RCS lets you show product images, carousels and buttons directly inside the messaging app on supported Android devices, which usually improves engagement over plain SMS for visual promotions — paired with SMS fallback for devices that do not support RCS.

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Looking for a communication solution for e-commerce?

Tell us what you are trying to achieve. We will help you choose the right mix of SMS, WhatsApp, RCS, Voice and Email and get you started.

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